James joined the FPA in 2018. He began his marketing career in the sports industry and has since gained experience developing successful marketing campaigns and strategies, launching new websites, and implementing a CRM system.
Working closely with the Head of Marketing, James is responsible for creating and delivering the FPA's marketing strategy and annual campaign plan to communicate our core messaging as the UK's national fire safety organisation. He is also responsible for creating the membership and subscriptions strategy to grow and engage FPA members through continuously improved subscription products. He has a BA (Hons) degree and holds the Certificate in Professional Marketing with the Chartered Institute of Marketing (CIM).