What is the solution?
Firstly, our sector is doing all it can to mitigate the risk of serious battery fires and, in recent years, ESA members have invested millions in the latest fire detection and suppression systems. Additionally, the ESA is currently working on a pioneering project with Google and Appsbroker to use artificial intelligence (AI) to identify batteries, or devices containing batteries, at household recycling centres so they can be extracted from waste streams before they cause a fire, while other AI and computer vision systems are being deployed on conveyor processes by individual organisations.
However, while this emerging technology offers fantastic potential, it has its limitations and will not identify the millions of batteries hidden in general rubbish bags or mixed recycling crates at the point they are collected from the kerbside.
Clearly, these measures also only address the symptom and not the cause of the problem, which we believe must be tackled through reform of the producer responsibility regimes for both WEEE and batteries.
At the very least, the ESA would like to see a more ambitious, clearly-defined, producer responsibility regime in place that adequately incentivises the capture of batteries placed on the market in the UK, alongside greater enforcement to detect and deter those getting a free ride.
Once this is in place, it should help fund greater separate kerbside collection of batteries – making life easier for consumers – and effective communications to go alongside these services. Consideration could also be given to a deposit return scheme on batteries and WEEE containing batteries (with the deposit amount modulated to reflect the inherent value of the item and ensure adequate financial incentive).
Government has promised reform of the producer responsibility regimes for WEEE and batteries for many years now but, after much delay, finally published its intentions alongside a consultation over WEEE reform during the 2023 Christmas holidays – which is due to close on 7 March 2024.
The 2021 ESA/Eunomia report, Cutting Lithium-Ion Battery Fires in the Waste Industry, presents a range of potential policy options to address this issue and these will be considered as part of our response to consultation, although we still await an announcement on reforms to the battery producer regulations.
Until then, raising consumer awareness of both the dangers of carelessly discarded batteries, and of correct recycling options, is among the most proactive actions we can take.
The ESA launched its Take Charge campaign in October 2020 and coined the evocative term “zombie batteries” to describe batteries lurking in other waste. On launch, the campaign was not only covered by all major national news publications in the UK, but also picked up worldwide – appearing in the New York Post, Sydney Herald and even on Russian television. The campaign approach has since been replicated in Finland, the US, and New Zealand, serving to emphasise that the dangers of Li-ion batteries are not unique to the UK market.
However, media coverage is only a flash-in-the-pan and sustaining the level of consumer visibility necessary to affect long-term behaviour change is an expensive marathon across earned, owned, and paid communications channels, not a sprint.
We do know from various research initiatives though, that once consumers are made aware of the fire risks, they are more likely to adjust their behaviour, even if it means going out of their way to use the correct infrastructure. To date, national polling suggests that the Take Charge campaign has reached up to 15% of the UK population (people who can recall seeing it), which is a fantastic ROI for the campaign spend, but clearly leaves much more work to be done.
The Take Charge campaign provides local authorities and industry stakeholders with a wide range of creative assets available to use for free all year round, and the campaign has been refreshed every Halloween (to tie in with the zombie theme) since its launch – but there are plenty of non-zombie assets too for those who prefer a more conservative approach.
All of the assets can be downloaded from www.takecharge.org.uk and we urge local authorities, companies across the waste sector, and the manufacturers of electrical devices and batteries to support the campaign by distributing the assets to raise consumer awareness and stem the rising tide of battery fires in recycling and waste facilities.
For more information, you can visit www.esauk.org.
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Jacob Hayler is the Executive Director of the Environmental Services Association.